01Brand & credibility
The site feels dated
Your business has evolved, but the website still looks and communicates like an earlier version of the company.
Website Redesign
Your business changed. Your website should too.
Allen Ink transforms outdated websites into clearer, more professional experiences while protecting useful content and search value. Choose an InkSites website plan or LaunchPad, our complete managed website and marketing package with lead follow-up, Google Business Profile management, and review requests.
✓ Responsive redesign✓ SEO-conscious migration✓ Conversion focused✓ Performance minded
Redesign Strategy
Improve what matters. Keep what works.AuditCurrent Site
Understand the existing experience first
ProtectSearch Value
Plan around URLs, content, and structure
ImproveUser Journey
Make messaging and next steps clearer
ModernizeExperience
Responsive, polished, maintainable
Priorities
✓ Clarity & messaging✓ Mobile usability✓ Search continuity✓ Conversion pathways
Is It Time?
The site does not have to be broken to be holding the business back.
A redesign makes sense when the website no longer represents the company, supports the customer journey, or gives future marketing work a strong foundation.
02Responsive UX
Mobile feels frustrating
Navigation, buttons, forms, text, or page layouts feel cramped or awkward when customers visit from a phone.
03Conversion
Visitors are not taking action
The site may look fine, but calls, quote requests, bookings, purchases, or inquiries are buried behind unclear messaging and weak paths.
04Scalability
The structure fights your growth
Adding services, content, integrations, SEO pages, or new functionality feels harder than it should because the current foundation is limiting you.
05Search foundation
Search visibility needs a stronger base
Thin pages, messy structure, slow performance, poor hierarchy, or outdated technical decisions can hold back future SEO work.
06Confidence
You are embarrassed to send people there
If you hesitate before sharing your website with a prospect, the site is no longer doing its job as one of your most important sales assets.
Preserve the Good Parts
A redesign should not throw away value just to make the site look new.
Existing websites often contain useful content, search equity, customer pathways, and business knowledge. The goal is to modernize the experience without casually discarding what already works.
Explore Technical SEO →Useful content and pages that still support the business
Existing search value worth protecting
Important URLs, page topics, and internal linking relationships
Analytics and measurement continuity where possible
Brand elements that still feel right
Customer journeys that are already working well
Our Redesign Process
Redesign deliberately—not just differently.
The work starts before the new visual design. We understand what exists, decide what is worth preserving, then rebuild the experience around where the business is going next.
Audit what exists
We review the current site, content, navigation, calls to action, mobile experience, performance, technical structure, analytics, and search considerations before redesign decisions are made.
Decide what stays
A redesign should not erase useful work just because the visuals are changing. We identify the pages, content, search value, and functionality worth carrying forward.
Restructure & redesign
We rebuild the experience around clearer messaging, stronger hierarchy, better mobile behavior, improved calls to action, and a visual system that matches the business today.
Test, redirect & relaunch
Before launch, we review responsive behavior, forms, analytics, key URLs, redirects when needed, and final technical details so the transition is deliberate instead of disruptive.
Client Redesign · Before & After
See the Killarney website transformation.
We redesigned Killarney Irish Dance Company's website around its dancers, class programs, and community. Compare the original text-heavy presentation with the new photography-led experience.
Before
Original websiteOriginal siteBefore the redesign
Prominent logo, lengthy centered copy, and limited visual emphasis on class discovery.
After
Allen Ink redesignKillarney Irish DanceNew website experience
Photography-led presentation, organized program pathways, and a clearer content hierarchy.
Visual comparison only; no unverified claims about traffic, enrollment, or conversion results.
Before → After
The redesign should change how the website performs—not only how it looks.
Unclear first impression
Immediate clarity about what you do and why it matters
Generic or outdated visual system
A polished experience aligned with the current business
Desktop-first layouts
Intentional mobile, tablet, and desktop experiences
Buried calls to action
Clear conversion pathways throughout the site
Messy page hierarchy
Cleaner navigation and search-friendly content structure
Hard-to-extend foundation
A structure designed to support future content and features
Included in a Redesign
A new look is only one part of the project.
The redesign process covers the experience around the visuals—structure, messaging, responsive behavior, search considerations, conversions, technical quality, and launch planning.
Full review of the existing website experience
Custom responsive redesign around your current brand and goals
Content hierarchy and navigation improvements
Conversion-focused calls to action and page structure
Foundational on-page SEO and search-friendly architecture
Redirect planning for changed URLs when needed
Performance-focused modern frontend development
Analytics setup, testing, and launch support
Redesign Options
Your website. Your way.
A redesign starts with understanding your existing site. Choose InkSites for a professionally managed website or LaunchPad for a website plus ongoing Google visibility, reviews, and lead management. Larger migrations and custom integrations are quoted separately.
InkSites · Website Design & Care
Refresh Your Website
Rebuild your online presence with responsive design, search foundations, hosting, and maintenance throughout the agreed payment period.
$149/month · 24-month plan
- Site Essentials: up to 15 pages · $149/month
- Site Plus: up to 20 pages · $179/month
- Site Pro: up to 40 pages · $299/month
- Outright website purchase options from $2,995
- Redesign migration, redirects, and custom functions scoped after a site review
LaunchPad · Website + Managed Growth
LaunchPad
A replacement website of up to 20 agreed pages, plus Google Business Profile management, ReviewFlow Essential, CRM lead capture and eligible follow-up.
$399/month
$1,000 initial setup on monthly billing · waived on prepaid options
- Quarterly: $1,197 every 3 months · setup waived
- Biannual: $2,094 every 6 months · setup waived
- Annual: $3,900 every 12 months · setup waived
- Website paid off after 24 months of completed payment coverage
- Then continue with Care $99/month or Growth $179/month
Existing-site audits may identify additional migration, custom development or content work outside standard package scope. For the monthly LaunchPad option the first invoice is $1,399 including setup; prepaid plans waive setup. The website is paid off after 24 completed months of agreed payment coverage; early departure and deliverable-transfer terms are governed by the signed agreement, including any remaining allocated website purchase balance. SMS, calling and third-party usage fees may apply. InkSites pricing → · LaunchPad details →
After 24 Months
Website paid off. Ongoing support, your choice.
Eligible LaunchPad customers can continue with LaunchPad Care at $99/month for hosting, routine maintenance and ReviewFlow Essential (up to 50 review requests monthly), or choose LaunchPad Growth at $179/month for everything in Care plus LocalLift Google Business Profile management and basic CRM/email lead follow-up. Care is the intended default continuation; service scope and billing transitions are subject to the agreement.
Compare continuation plans →Related Website Services
Build the redesign around what your business needs next.
Website Design
Explore the complete Allen Ink approach to strategy, design, development, performance, SEO foundations, and conversion.
Small Business Websites
Focused websites built to help small businesses look established, explain their value clearly, and turn more visitors into leads.
Web Design for Home Services
Lead-focused website strategy for businesses that rely on calls, quote requests, trust signals, service content, and search visibility.
Website Hosting
Managed hosting options focused on speed, reliability, security, monitoring, and ongoing support after launch.
See Our Work
Real designs. Clear business goals.
Explore a client website redesign and a home-services concept. These examples show how the approach changes with the audience and the business.
KillarneyIrish Dance Company
Client redesign
Killarney Irish Dance Company
Brand-led redesign with galleries, class information and a custom CMS.
Read case study →SUMMITHeating & Air
Design demonstration
Summit Heating and Air
An HVAC website concept focused on service discovery and clear next steps.
Explore case study →Redesign Questions
Questions worth asking before you rebuild.
A smarter website redesign starts with a clear plan for your content, search visibility, and goals.
Can you redesign my website without losing Google rankings?
We review existing URLs, useful content, internal links, metadata, and technical search considerations before making changes. Redirect mapping and checks help protect existing value, although no redesign can guarantee search rankings.
Do I need a completely new website or just a refresh?
That depends on what is holding your current site back. We can review the design, content, platform, performance, and lead-generation path to recommend the right scope.
Can you keep my current domain and existing content?
Often, yes. We can plan to preserve your domain and migrate useful content when technically feasible. Any required URL changes are reviewed before launch.
How much does a website redesign cost?
InkSites plans start at $149/month for up to 15 pages, with $179/month and $299/month tiers for larger websites; outright purchases start at $2,995. LaunchPad starts at $399/month with a $1,000 initial setup fee on monthly billing, waived when paying quarterly, biannually, or annually. Redesign migration, redirects, integrations, and custom functionality are scoped after a website review. See our website pricing and LaunchPad pages for full details.
Will my redesigned website work on phones and tablets?
Yes. Responsive layouts and mobile usability are part of the redesign approach, with testing across different screen sizes before launch.
Can I use LaunchPad for a redesign?
Yes. Yes. LaunchPad can replace an outdated website with up to 20 agreed pages and includes hosting, LocalLift Google Business Profile management, ReviewFlow Essential, CRM lead capture and eligible follow-up. We first review the existing site to establish what can be migrated and whether extra redesign work is needed.
What happens to the website if I cancel LaunchPad?
After 24 months of completed LaunchPad payment coverage, your agreed website is paid off and eligible for transfer under the agreement. You can continue at $99/month for hosting, routine maintenance and ReviewFlow Essential, or choose $179/month to also receive Google Business Profile management and basic CRM/email lead follow-up. If you leave before payoff, the agreement explains any allocated remaining website purchase balance and transfer terms. Your domain and client-owned business materials remain yours.
Ready for a Better Website?
Keep the parts that earned their place. Redesign everything that did not.
Send us your current website and tell us what is no longer working. We will help you identify the right redesign scope and next step.