01Brand & credibility
The site feels dated
Your business has evolved, but the website still looks and communicates like an earlier version of the company.
Website Redesign
Your business changed. Your website should too.
Allen Ink redesigns outdated websites into faster, clearer, more professional digital experiences—while preserving the content, search value, and business knowledge that are still worth keeping.
✓ Responsive redesign✓ SEO-conscious migration✓ Conversion focused✓ Performance minded
Redesign Strategy
Improve what matters. Keep what works.AuditCurrent Site
Understand the existing experience first
ProtectSearch Value
Plan around URLs, content, and structure
ImproveUser Journey
Make messaging and next steps clearer
ModernizeExperience
Responsive, polished, maintainable
Priorities
✓ Clarity & messaging✓ Mobile usability✓ Search continuity✓ Conversion pathways
Is It Time?
The site does not have to be broken to be holding the business back.
A redesign makes sense when the website no longer represents the company, supports the customer journey, or gives future marketing work a strong foundation.
02Responsive UX
Mobile feels frustrating
Navigation, buttons, forms, text, or page layouts feel cramped or awkward when customers visit from a phone.
03Conversion
Visitors are not taking action
The site may look fine, but calls, quote requests, bookings, purchases, or inquiries are buried behind unclear messaging and weak paths.
04Scalability
The structure fights your growth
Adding services, content, integrations, SEO pages, or new functionality feels harder than it should because the current foundation is limiting you.
05Search foundation
Search visibility needs a stronger base
Thin pages, messy structure, slow performance, poor hierarchy, or outdated technical decisions can hold back future SEO work.
06Confidence
You are embarrassed to send people there
If you hesitate before sharing your website with a prospect, the site is no longer doing its job as one of your most important sales assets.
Preserve the Good Parts
A redesign should not throw away value just to make the site look new.
Existing websites often contain useful content, search equity, customer pathways, and business knowledge. The goal is to modernize the experience without casually discarding what already works.
Explore Technical SEO →Useful content and pages that still support the business
Existing search value worth protecting
Important URLs, page topics, and internal linking relationships
Analytics and measurement continuity where possible
Brand elements that still feel right
Customer journeys that are already working well
Our Redesign Process
Redesign deliberately—not just differently.
The work starts before the new visual design. We understand what exists, decide what is worth preserving, then rebuild the experience around where the business is going next.
Audit what exists
We review the current site, content, navigation, calls to action, mobile experience, performance, technical structure, analytics, and search considerations before redesign decisions are made.
Decide what stays
A redesign should not erase useful work just because the visuals are changing. We identify the pages, content, search value, and functionality worth carrying forward.
Restructure & redesign
We rebuild the experience around clearer messaging, stronger hierarchy, better mobile behavior, improved calls to action, and a visual system that matches the business today.
Test, redirect & relaunch
Before launch, we review responsive behavior, forms, analytics, key URLs, redirects when needed, and final technical details so the transition is deliberate instead of disruptive.
Client Redesign · Before & After
See the Killarney website transformation.
We redesigned Killarney Irish Dance Company's website around its dancers, class programs, and community. Compare the original text-heavy presentation with the new photography-led experience.
Before
Original websiteOriginal siteBefore the redesign
Prominent logo, lengthy centered copy, and limited visual emphasis on class discovery.
After
Allen Ink redesignKillarney Irish DanceNew website experience
Photography-led presentation, organized program pathways, and a clearer content hierarchy.
Visual comparison only; no unverified claims about traffic, enrollment, or conversion results.
Before → After
The redesign should change how the website performs—not only how it looks.
Unclear first impression
Immediate clarity about what you do and why it matters
Generic or outdated visual system
A polished experience aligned with the current business
Desktop-first layouts
Intentional mobile, tablet, and desktop experiences
Buried calls to action
Clear conversion pathways throughout the site
Messy page hierarchy
Cleaner navigation and search-friendly content structure
Hard-to-extend foundation
A structure designed to support future content and features
Included in a Redesign
A new look is only one part of the project.
The redesign process covers the experience around the visuals—structure, messaging, responsive behavior, search considerations, conversions, technical quality, and launch planning.
Full review of the existing website experience
Custom responsive redesign around your current brand and goals
Content hierarchy and navigation improvements
Conversion-focused calls to action and page structure
Foundational on-page SEO and search-friendly architecture
Redirect planning for changed URLs when needed
Performance-focused modern frontend development
Analytics setup, testing, and launch support
Redesign Pricing
The cost depends on what needs to change—and what needs to be protected.
Page count, content migration, changed URLs, integrations, custom functionality, and the condition of the current site all affect redesign scope. We review the existing website first, then give you a clear recommendation and quote before development begins.
These package prices are starting points for website projects, not a fixed quote for every redesign.
Related Website Services
Build the redesign around what your business needs next.
Website Design
Explore the complete Allen Ink approach to strategy, design, development, performance, SEO foundations, and conversion.
Small Business Websites
Focused websites built to help small businesses look established, explain their value clearly, and turn more visitors into leads.
Web Design for Home Services
Lead-focused website strategy for businesses that rely on calls, quote requests, trust signals, service content, and search visibility.
Website Hosting
Managed hosting options focused on speed, reliability, security, monitoring, and ongoing support after launch.
See Our Work
Real designs. Clear business goals.
Explore a client website redesign and a home-services concept. These examples show how the approach changes with the audience and the business.
KillarneyIrish Dance Company
Client redesign
Killarney Irish Dance Company
Brand-led redesign with galleries, class information and a custom CMS.
Read case study →SUMMITHeating & Air
Design demonstration
Summit Heating and Air
An HVAC website concept focused on service discovery and clear next steps.
Explore case study →Redesign Questions
Questions worth asking before you rebuild.
A smarter website redesign starts with a clear plan for your content, search visibility, and goals.
Can you redesign my website without losing Google rankings?
We review existing URLs, useful content, internal links, metadata, and technical search considerations before making changes. Redirect mapping and checks help protect existing value, although no redesign can guarantee search rankings.
Do I need a completely new website or just a refresh?
That depends on what is holding your current site back. We can review the design, content, platform, performance, and lead-generation path to recommend the right scope.
Can you keep my current domain and existing content?
Often, yes. We can plan to preserve your domain and migrate useful content when technically feasible. Any required URL changes are reviewed before launch.
How much does a website redesign cost?
Website packages start at $599, $1,099, and $1,599, but redesign pricing depends on page count, content migration, functionality, integrations, and SEO requirements. We provide a specific scope and quote after reviewing the existing site.
Will my redesigned website work on phones and tablets?
Yes. Responsive layouts and mobile usability are part of the redesign approach, with testing across different screen sizes before launch.
Ready for a Better Website?
Keep the parts that earned their place. Redesign everything that did not.
Send us your current website and tell us what is no longer working. We will help you identify the right redesign scope and next step.