Client website redesign · Custom CMS

A dance company website with tradition and energy.

For Killarney Irish Dance Company, Allen Ink developed a brand-led website experience with pathways into classes and programs, performances, news, galleries, and opportunities to get involved. The redesign balances a distinctive public presence with practical tools for ongoing content updates.

Visit Killarney Website ↗Discuss Your Redesign →

The screenshots document the Allen Ink redesign. The current appearance of the client's live domain may change independently of this case study.

Before & after

See the difference a thoughtful redesign makes.

Compare the original Killarney website with the Allen Ink redesign. The updated experience emphasizes dance photography, clearer paths to programs, and a stronger visual hierarchy.

This is a visual design comparison, not a claim of measured increases in traffic, enrollments, or conversions.

Project approach

The experience was shaped around the people who use it.

01

Create a distinctive first impression

The design takes cues from Killarney's black and green identity, pairing expressive typography with dance imagery so the site immediately feels connected to the company.

02

Help visitors find their place

Programs for different experience levels receive dedicated paths. Families, new dancers, and returning members should be able to recognize the information relevant to them.

03

Show the company in action

Photographs, performance information, events, and gallery sections communicate the energy of Irish dance more effectively than a text-only description.

04

Make updates manageable

A custom content management system supports ongoing updates while limiting which parts of the public-facing experience staff can change.

Beyond visual design

A polished website should also be easy to maintain.

This project combines responsive presentation with a custom CMS and controlled staff editing. The goal is to keep routine updates practical without exposing the full site structure to accidental changes.

It is an example of the work Allen Ink can do for dance studios, schools, clubs, arts organizations, and other community-centered businesses.

Your business deserves a stronger website

Ready for a website that feels like your brand?

Tell Allen Ink about your business, the people you serve, and the experience you want to build.

Request a Website Quote →