You can sometimes rank organically in nearby cities without an office, but Maps visibility is much more constrained by distance. Build legitimate city-specific relevance through useful content and real customer/service evidence rather than pretending to have locations you do not operate.
What this means in practice
Treat this as one part of a broader search-visibility system. The best next step is to verify the current site and profile data, compare it with the actual search intent, and make changes that improve clarity for customers as well as search and AI systems.
Allen Ink generally prioritizes fixes that affect the largest number of pages or customer touchpoints first, then builds supporting content, local authority, reviews, and measurement around those foundations.